What You'll Learn?
- Identifying valuable FMCG white spaces that the industry biggies are not serving
- The critical ingredients to build a niche D2C fast-moving consumer goods brand
- How FMCG go-to-market strategy differs from other consumer goods
- Building local, regional, and national distribution channels for your FMCG product
- Branding as a point of differentiation in niche FMCG space
- Why local FMCG brands lose lustre when scaling beyond
