What You'll Learn?
- Figuring out if your niche category big enough to accommodate a new D2C player
- Evaluating the 4Ps of marketing in the niche D2C framework
- Where most D2C brands fail — they mix up the sales vs branding matrix
- The secrets of creating D2C moats that will serve as entry barriers for fresh competition
- Using your local and social media communities to drive early users
- Knowing if you have generated enough word-of-mouth before you hit the retail shelves
