What You'll Learn?
- Improving conversions on your brand’s website/app
- Optimising campaigns for key use cases — onboarding new users, repeat purchases, user reactivation, stock replenishment
- Improving your conversion game — tips and tricks
- Understanding key metrics that you need to track and improve for user growth
- Building your D2C brand’s tribe via a user retention strategy that is powered by engagement
- Balancing your own website/app and ecommerce marketplaces
- Effectively using marketplace data to improve campaign performance
- Figuring out what works — bundling, subscriptions, discounts, gifting
