Spilling The Beans: The Rage Coffee Journey From Upstart To Viral Brand

Spilling The Beans: The Rage Coffee Journey From Upstart To Viral Brand

What You'll Learn?

  • Tapping the new-age coffee wave — what’s working for Rage Coffee
  • How Rage is coping with the competition with significant offline presence
  • Product development in coffee space — me-too approach vs finding new niches
  • Leveraging quick commerce boom: How Rage tapped the 10-minute delivery craze
  • The Rage secrets to virality: Messaging, brand identity and leveraging social media
  • Leveraging celebrity investments: How Rage has tapped its bevy of celeb investors