Creators Turned Brands: Influencers, Online Celebs Ride The D2C Gravy Train

Creators Turned Brands: Influencers, Online Celebs Ride The D2C Gravy Train

What You'll Learn?

  • How India’s creator economy feeds the D2C mania — Are creators becoming brands? 
  • The boom in creator economy startups — Temporary fad or here to stay?
  • Beyond branded content — creators unlocking monetisation through D2C plays 
  • Banking on global success stories to gain leveraging in Indian market
  • How creator-brands are unlocking the spending capacity of India’s GenZ audience
  • Live commerce, social commerce or plain old ecommerce — what works best for creator brands?