Building A Curation-Led Marketplace — Nykaa’s Winning Formula

Building A Curation-Led Marketplace — Nykaa’s Winning Formula

What You'll Learn?

  • An Overview Of India's Growing Beauty And Fashion Market - Shifts In Consumption And Appetite That Nykaa Has Observed Over The Years
  • The Synergy Between Beauty And Fashion: Decoding Nykaa's Cross-category Appeal
  • Nykaa Fashion's House Of Brand Strategy: The Success Stories Of Its D2C Brands
  • Curations For Target Consumers Across Private Labels And International Brands
  • Technology Integrations: Marketplace Within Marketplace, Personalisations, Multiple Coupons To Elevate Consumer Experience
  • Future Of Influencer Marketing, Celebrity Collaborations And Building A Community Through Educative Content
  • The Road Ahead