After three years into a debilitating pandemic, the job market has changed worldwide and India is no exception. Since the ‘great recession’ triggered by Covid-19, traditional nine-to-five jobs gave way to gig work, work from home (WFH) and remote jobs. Next came the ‘great resignation’, the ‘quiet’ and the ‘loud’ quitting’. But the workforce pushback saw enough backlash in large-scale tech layoffs and the latest back-to-office mandates.

As the frequent waves of change continue to rock a once-placid hiring market with its conventional norms and red flags, reinventing recruitment becomes the hallmark of new success stories that companies aspire to achieve.

In a fast-evolving jobscape where adaptation is critical, practical application of degrees matters most and diversity dictates the talent hunt, most organisations are embracing new-age hiring strategies for optimum outcomes. From using AI and automation for talent scouting to remote interviews, skill-based assessments and online onboarding for real-time collaboration from anywhere, the tech-age tools and methods have unlocked value-added features for maximum productivity and professional growth.

To understand where the best candidates are and how to recruit them, Inc42 joined hands with Fountain, a leading platform for high-volume hiring, to host The Focal Point Roundtable on The Future Of Work: Reimagining Hiring In The World Of AI And Tech. The event explored the role of AI/ML in recruitment, the significance of employer branding and how smart hiring practices could address various concerns and challenges.

A wide range of critical topics were discussed, including:

• The driving forces behind the changing landscape of recruitment practices
• The impact of AI/ML in reshaping the recruitment process
• Effective strategies for communicating the employer brand to the emerging Generation Z workforce

Chandana GC, director of workforce transformation at PwC India, moderated the roundtable.

A host of hiring decision-makers from various startups were also present at the session. Among them were Darshith Satheesh, head of HR at Portea Medical; Naveen Tom Alex, HR director at Shadowfax; Seema Vijay Singh, CHRO of MediBuddy; Ketan Krishna, people and governance head at RentoMojo; Ashish Bansal, VP (HR) at BlueStone; Anvith Murthy, VP-HR (IT, admin and procurement) at Rapido; Rupini Raman, HR head at Yulu; Farhan Ahmed Hazarika, head of talent and people, Teachmint; Maxson Lewis, founder and MD, Magenta Mobility; Ravi Loyal, GM (talent acquisition) at Swiggy; Naveen Kumar N, HR head at Licious; Vinayak Srigovindan, HR expert, and Sean Behr, CEO of Fountain.

Hiring Innovations: The Use Of AI/ML & The Complexities Of Modern Practices

With the employment landscape undergoing a technology-driven transformation, the latest trends driving the hiring process reveal a complex interplay encompassing possibilities and obstacles. Therefore, a change in mindset is required to sync technology and human hiring to help businesses and the workforce move forward.

“Hiring tools have evolved in surprising ways,” said Seema Vijay Singh of MediBuddy. “I never expected we would use platforms like Instagram for recruitment, but it is becoming prevalent. This shift is quite remarkable, as any technological changes we introduced were often met with resistance in the past. So, we had to push for adoption, resulting in many follow-ups and challenges. But the current landscape is quite the opposite.”

While social media is driving the diversity pool and redefining work culture, tech advancements in areas like AI/ML provide valuable solutions for managing the high volume of job applications companies regularly receive. AI-powered applicant tracking systems (ATS) are particularly helpful here as they can swiftly scan and rank resumes, allowing recruiters to focus on the most promising candidates.

In addition, tech tools can ensure more objective evaluations by eliminating human biases, thus reducing potential discrimination and fostering fair hiring. But the question is: What additional benefits can these tech innovations bring to add value?

“In my experience, leveraging technology is not only about sourcing profiles. It is about understanding capability gaps within an organisation, comprehending the risks in the current talent landscape and the ability to come up with suitable solutions,” said Naveen Kumar N of Licious.

For a deep dive into the trends shaping the future of hiring, tune in to the roundtable discussion – The Future Of Work: Reimagining Hiring In The World Of AI And Tech.

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The traditional approach to enhancing workflow efficiency often centred on optimising manual processes, reducing paperwork and improving resource allocation within organisations. However, the emergence of cloud computing has fundamentally reshaped how we think about workflow efficiency.

Cloud technology has not just augmented traditional business practices but has also revolutionised them, providing businesses with unparalleled opportunities to leverage data, automate processes and scale operations dramatically. The cloud computing market is projected to reach $17.8 Bn by 2027, growing at a CAGR of 23.4%.

This transformation marks a significant shift from conventional methods, positioning cloud computing as a cornerstone in the modern landscape of workflow efficiency.

Notably, startups are leading the charge in harnessing the benefits of cloud computing, leveraging opportunities for data monetisation, boosting developer productivity, driving innovation and meeting scalability needs.

To delve deeper into the strategies and opportunities associated with cloud-based workflow automation, Inc42 and Google Cloud organised a roundtable titled – A Playbook To Cloud-Driven Workflow Efficiency – in August, 2023.

This session covered a spectrum of critical topics, including:

• The role of optimising data for better customer engagement
• How workload automation can Improve customer experience
• Key learnings and valuable insights into streamlined workloads and efficient data handling

The roundtable was moderated by Ajay Marar, partner at EY. Marar comes with broad expertise in cloud technology and has helped large enterprises accelerate their digital transformation.

The session brought together technology decision-makers from diverse industries. Among them were Rajesh Jalan, chief technology officer (CTO) of Cropin; Ramesh Kumar Katreddi, vice-president of engineering at Jumbotail; Chirag Maheshwari from the founding team of FamPay; Abhijit Gairola, head of engineering at Skydo; Amit Dixit, chief technology officer (CTO) of Zolostays; Shoan Motwani, head of devops & secops at Simpl; Naveen Budda, cofounder of KarmaLifeAI; Sugam Sharma, cofounder & chief information officer (CIO) of Zeliot and Dhandapani Shanmugam, customer engineer at Google Cloud India.

Leveraging Cloud Capabilities To Accelerate Operational Transformation

Cloud technologies have transitioned from being a luxury to a necessity, equipping organisations in diverse sectors such as agriculture, healthcare, finance, retail, manufacturing, education and government to achieve unparalleled agility and foster innovation.

“As Cropin Cloud, we started our journey with a vision of unifying agriculture, breaking free from data silos and creating an ecosystem rather than a vertical platform. Our transformation was critical because the industry had many point tools, each addressing a specific aspect. We aimed to create a platform for other agriculture companies to build upon. Public cloud provides us the agility, scale and elasticity to work faster and our goal is to make the entire agriculture ecosystem run 10X faster,” said Rajesh Jalan of Cropin.

The challenge of problem-solving and building solutions often necessitates the manipulation of extensive data sets to gain in-depth insights into consumer behaviour. Today, cloud capabilities are empowering startups as well as established businesses not only to automate workloads but also to efficiently manage and process large volumes of data, but all this comes at a cost.

“Cloud gives you elasticity but leveraging that comes at a cost. You can expand as much as you want and you can scale it up but if you don’t optimise it, the cost can go haywire,” advises Chirag Maheshwari of FamPay.

To gain more insights into how startups can streamline workflow with cloud capabilities and balance the cost-innovation conundrum, watch the roundtable discussion on A Playbook To Cloud-Driven Workflow Efficiency.

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Cloud computing offers an essential architecture of scalable resources, liberating businesses from the constraints of physical infrastructure. Its features of scalability, flexibility, cost optimisation and global connectivity have fostered a meteoric rise in India’s public cloud services market, yielding a revenue of $6.2 Bn in 2022, according to the International Data Corporation (IDC).

This sector is projected to reach $17.8 Bn by 2027, growing at a CAGR of 23.4%. Startups such as Furlenco, UDAAN and HealthifyMe bear testimony to the transformative influence of cloud computing in ecommerce and healthtech innovation.

On the other hand, India’s AI revolution embarks on expedited tasks across ecommerce, healthtech, fintech and beyond. As the Chair of the Global Partnership on AI Council, India spearheads responsible AI development and cultivates the growth of the technological ecosystem. Looking ahead, AI is poised to contribute a substantial $967 Bn to India’s economy by 2035.

To explore the interplay of cloud computing and generative AI-driven solutions in the Indian context and highlight the tapestry of accelerated growth and innovation that the country aspires to weave, Inc42 and Google Cloud organised a roundtable titled — ‘How Cloud And Generative AI Solutions Can Help India Inc Scale At An Unmatched Pace.’

The session covered a range of critical topics, including:

• The impact of cloud adoption on go-to-market timelines
• How traditional organisations can leverage cloud and other new technologies
• Insights into the successful adoption of generative AI-driven solutions

The roundtable was moderated by Abhinav Johri, partner at EY. Johri works on building new solutions in the area of cloud and digital, managing (profit and loss) P&L and developing solutions along with activation. 

The session brought together notable technology decision-makers from diverse industries. Among them were Rahul Sekar, chief technology officer (CTO) of MyShubhLife; Raghu Mitra, cofounder & head-engineering at Acceldata; Sheshank Sridharan, vice-president of technology and product at Furlenco; Abhijit Khasnis, vice-president of technology at HealthifyMe; Pramod Agrawal, CTO of IBSFINtech; Gaurav Bhalotia, CTO of UDAAN; Vaibhav Magon, senior director-engineering at CheQ; Pallavi Satsangi, AI/ML delivery lead at Quantiphi, and Debasis Bhattacharya, customer engineering leader at Google Cloud India.

Revitalising Tradition: The Influence Of Cloud Technology And Generative AI-Driven Initiatives

The scalability and adaptability inherent in cloud platforms facilitate swift resource allocation, effortless application rollout, and effective testing procedures. This agility empowers enterprises to promptly address market requirements, refine their offerings and achieve expedited market entry. The capacity to readily adjust resource levels enables businesses to adeptly handle fluctuating workloads and cater to the evolving demands of customers, thereby amplifying their competitive advantage within a dynamic business landscape.

“We engage with tier II and tier III audiences across Bharat. In our journey, questions about their tech adoption, and preferences for polished or jazzy interfaces arose. These users, accustomed to top-notch platforms like Facebook and WhatsApp, set a high bar. Cloud technology enables us to meet this high standard from day one,” the UDAAN CTO highlighted.

The cloud market not only caters to digital-native enterprises but also presents a remarkable opportunity for traditional organisations to rejuvenate their operations and embrace digital transformation.

“I think there are some areas where, if traditional organisations do not iterate faster, it would be an existential question in a short amount of time. And it’s not about challenging the startups, but I think the customer expectations have also improved. Like what you expected from a mobile app or a website a few months back, it’s completely changed today and will keep on changing going forward. So, everyone is iterating. Traditional enterprises are iterating as well because they have a lot of legacies to work with,” Debasis Bhattacharya of Google Cloud said.

To dive deeper into the dynamics of the cloud computing market and how startups, as well as traditional businesses, are leveraging advanced technologies like generative AI, watch the roundtable discussion on How Cloud And Generative AI Solutions Can Help India Inc Scale At An Unmatched Pace.

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