The competition in the beauty ecommerce space is intensifying as Amazon Beauty has announced the launch of Global Beauty Store that brings together a curated selection of 60+ international beauty brands and more than 5,000 curated products.

The Global Beauty Store will have a dedicated storefront at Amazon’s main ecommerce platform.

The store will host products from international beauty and cosmetics brands including Paula’s Choice, Farmacy, Anomaly, Caudalie, L’Occitane, CosRX, Laneige, Innisfree, Makeup Revolution, Chopard, Paul Mitchell, among others.

“This momentous occasion marks a significant stride in our quest to provide extraordinary beauty experiences to our valued customers. In an era where discerning consumers constantly seek niche international beauty brands that can conveniently reach their doorstep, our commitment to source luxury beauty products from esteemed global brands remains steadfast,”
Zeba Khan, director of beauty, personal care and luxury beauty at Amazon India, said.

The ecommerce platform seems to be scaling up its beauty segment; as last year during the festive season Amazon Beauty also announced the first edition of Amazon’s The Beauty Sale with offers from more than 140 brands.

However, it wouldn’t be a cakewalk for Amazon to scale in the segment as pure play beauty marketplaces such as Nykaa, Purplle are dominating the segment. Moreover, Mukesh Ambani’s Reliance also entered the segment earlier this year with the launch of its omnichannel platform Tira. Along with launching its app, Reliance Retail also opened its flagship Tira store in Mumbai.

According to industry experts, the online beauty products and cosmetics market has been growing in the range of 20% to 25% annually, compared to the offline segment at around 8% to 10% a year.

India’s BPC market size reached $26.3 Bn in 2022 and is expected to reach $38 Bn by 2028, growing at a CAGR of 6.45% between 2023 and 2028, as per IMARC Group report.